Privacy Policy

Welcome to Dance Direct Store! We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dancewear-stores.com or make a purchase from us.

As a global dancewear retailer serving dancers worldwide, we understand the importance of trust and transparency. Whether you’re a professional dancer, dance student, parent, or instructor, your privacy matters to us as much as your passion for dance.

1. Information We Collect

Personal Information

When you shop with us, we may collect the following types of personal information:

• Contact Details: Name, email address, phone number, shipping and billing addresses
• Payment Information: Credit/debit card details (processed securely through our payment partners), PayPal account information
• Account Information: Username, password, purchase history, preferences
• Demographic Information: Age range, dance style preferences (ballet, ballroom, etc.), sizing information

Technical Information

We automatically collect certain information when you visit our website:

• Device Information: IP address, browser type, operating system
• Usage Data: Pages visited, products viewed, time spent on site, referral sources
• Location Data: General geographic location to provide relevant shipping options and currency

2. How We Use Your Information

We use your information to enhance your dance shopping experience:

• Order Processing: To process your purchases, arrange shipping, and provide order updates
• Customer Service: To respond to your inquiries about ballet shoes, leotards, or other dancewear
• Personalization: To recommend dance products that match your interests (ballet, performance wear, etc.)
• Marketing: To send information about new dancewear collections, promotions, and dance-related content (with your consent)
• Website Improvement: To optimize our website layout, product categories, and shopping experience
• Security: To protect against fraud and unauthorized transactions

3. Data Sharing and Disclosure

We value your trust and only share your information in limited circumstances:

• Service Providers: We share information with trusted partners who help us operate our website, process payments, and deliver your dancewear worldwide (excluding certain remote areas)
• Payment Processors: Your payment information is shared with secure payment providers like Visa, MasterCard, JCB, and PayPal to complete transactions
• Shipping Partners: We provide necessary information to delivery services to get your dance essentials to you
• Legal Requirements: We may disclose information when required by law or to protect our rights and safety
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners

We never sell your personal information to third parties for marketing purposes.

4. Data Storage and Security

Your security is as important to us as the quality of our dancewear:

• Secure Storage: We store your data on secure servers with appropriate technical and organizational measures
• Encryption: All sensitive information (including payment details) is encrypted using SSL technology
• Payment Security: We use PCI-compliant payment processors to ensure your financial data remains protected
• Data Retention: We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law
• International Transfers: As we serve dancers worldwide, your data may be transferred and processed outside your country of residence, always with adequate protection

5. Your Rights and Choices

You have control over your personal information:

• Access and Correction: You can access and update your personal information through your account settings
• Marketing Preferences: You can opt-out of marketing communications at any time using the unsubscribe link in our emails
• Data Portability: You can request a copy of your personal data in a structured format
• Deletion: You can request deletion of your personal information, subject to certain legal obligations
• Consent Withdrawal: Where we rely on consent, you can withdraw it at any time

To exercise any of these rights, please contact us using the information below.

6. Cookies and Tracking Technologies

Like most e-commerce websites, we use cookies and similar technologies:

• Essential Cookies: Required for basic site functionality, shopping cart, and checkout process
• Analytics Cookies: Help us understand how dancers navigate our site and which products are most popular
• Preference Cookies: Remember your language, currency, and other display preferences
• Marketing Cookies: Used to show you relevant dancewear advertisements across other websites

You can control cookie settings through your browser preferences. Note that disabling some cookies may affect your shopping experience.

7. Children’s Privacy

While we sell dancewear for children and work with parents and dance schools, we do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child without authorization, please contact us immediately.

8. International Compliance

As we serve dancers globally, we comply with applicable privacy laws including:

• GDPR for European Union customers
• CCPA/CPRA for California residents
• Other applicable national and regional privacy laws

9. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the new policy on our website with an updated revision date.

10. Contact Us

Thank you for trusting Dance Direct Store with your dancewear needs and your personal information. We’re committed to protecting both with the same dedication and care that you bring to your dance practice.